Digital Marketing

This section is an analysis of the tools available for you to do your own digital marketing. It covers topics such as:

• Lead acquisition
• Search engine marketing
• Different forms of outgoing marketing
• Marketing offline
• Email marketing
• Social media marketing

What is included

This is a series of short guides for people wanting to do their own digital marketing, to enhance their own knowledge and for anyone wanting to improve their website and web presence. It does not include everything there is to know, but will hopefully wet your appetite for doing things for yourself.