Choosing your social media platform

Weaving your way through the mass of social media packages available can be daunting for a small business. There is lots to consider, so let us help you get started.

Such is the bombardment of information we all receive, many businesses feel they must be on every social media platform at once. It's hard to get rid of that anxious feeling that comes when everyone tells you how some other company is successfully using Facebook to to this, or so and so created a wonderful Instagram campaign that resulted in record sales. Without endless resources, however, this is simply not possible for the average business. You don't have the time or money to replicate what the big companies are doing.

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Simple steps to great content

The secrets of great content marketing

It seems to be the way of things that a lot of these posts start with a conversation with a client and this one is no exception.

In this case, a long-standing networking colleague was complaining about his website's lack of visibility. Resisting the overwhelming urge to shout at him, "You should have come to us!", I asked him if he had a content strategy.

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Starting SEO - Simple things you can do for yourself.

Do it yourself SEO

People come to us from time to time and ask "What is the secret of SEO". We tell them there isn't one. What they are really asking is, "why can't I find my own website on Google?", which is a fair question,  and "Why doen't my website rank higher?" which is a much more difficult one.

Since you can often see their faces dropping after this news, we then pick them up and tell them that there is something you can do, but that anyone who guarantees them a top spot is simply a snake-oil salesman. We tell them that it is all about time and attention to detail. The good news is that if they do the right things, they will start to see their website improve their ranking. Even better news, if they want to do it for themselves, it is free.

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10 Ways to Deal with the Tyranny of Reviews

Love them or hate them, You need to get reviews

This week I am returning to the theme of online reviews which are exercising a stranglehold over page ranking and search. In a previous post, I discussed the failure of the Search Engines to equate popularity with quality and how review sites impacted on your own business website and I wanted to return to that. Just how do businesses set about counteracting the tyranny of the review? And is such a bad thing, since it is said that 90% of people say they will be influenced by a positive review?

But before I do, I just wanted to remind us all why I think that the whole review process has got out of hand.

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Your website is a vital tool

There few individuals left who can't see that the internet has become THE indispensable marketing tool for your business, no matter how small or large you are.

People have realised that the web is no longer about tech-savvy individuals coming up with clever ideas, but a bread and butter marketing opportunity that every business should be exploiting to the maximum. Just as email, SMS and Instant Messaging have largely replaced the letter and supplemented the telephone, websites, social media, paid advertising and e-mail marketing have replaced the newspaper advertisement as the preferred way to secure more customers. The same people have also began to understand that the web is a place for brand awareness and reputation building as much as it is for customer acquisition. Increasingly they are trusting the web to store and handle their data as more and more cloud services become available. It is the place business is increasingly done.

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