Why do some businesses look good online and some awful? Or, to put it another way, how do you get your business to be one of the attractive ones?

One way to look at this is to imagine for a moment that your business is a person looking for Mr or Ms Right online. If your website or facbook page was a person, would anyone risk that first date with you? It is a well-known adage that you have 7 seconds to make an impact. Is this what your landing pages do? The main thing to remember is that you have to make an immediate positive impact. So let's consider how you might do that. You will find it is surprising how often the simple way of addressing things is often the right one.

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