Raise your hand if you know a business that would like more visitors to its website, more leads for its sales team — and more customers to fuel growth. Chances are your hand is up. We all know businesses that want to grow. There are millions of them.
Now, raise your hand if you love getting cold calls from eager sales people during dinner. Or spam emails with irrelevant offers in your inbox. How about pop-up ads when you’re trying to read an article on the Internet? No hands up? Didn’t think so. And, as it turns out, most other people share your sentiment.
The problem is that there’s a fundamental mismatch between how organizations are marketing and selling their offerings — and the way that people actually want to shop and buy.
If you are like us and think for a moment about being a consumer of the web, we are sure that you too have found that you trust your peers who share relevant information, create useful content, and who are generally helpful
Then there is the next problem - where do you get started?
There are so many offerings, so many places you can start your website, all the social media channels you have to learn, so many passwords to remember. There is a constant blast of offerings being pushed in your face when all you want to do is to build your business.